WELCOME
Hello, I am Calvin D. Carter, SEO Strategist.
About Me
- Increased rankings to top 3 rankings for more than 300 websites using over 500 keywords on average.
- Completed full-SEO on over 100 websites including;
- Keyword Research (aHrefs, SEMrush, Keywords Everywhere, AnswerthePublic, etc.)
- On-page SEO (meta title and description, keyword density, alt tags, etc.)
- Technical SEO (Screaming Frog, schema, XML sitemaps, robots.txt, image compression, etc.)
- Off-site SEO (Google Search Console, Bing Webmaster Tools, NAP Consistency, etc.)
- Link building (Broken link, mentions, blogger outreach, citations, blog comments, etc.).
Basic information
Personal Details
Location: Denver, CO
Certifications:
- Advanced SEO by SearchEngineNews
- Advanced Local Search by SearchEngineNews
- Local Search by SearchEngineNews
- Technical SEO by SEMRush
- Google Analytics by Google
- Technical SEO by BlueArray Academy
- SEO MBA by Tim Critchlow
PROFESSIONAL skills
I’m Good At…
SEO
Increased rankings are always a plus and often you’ll see a huge rankings boost from some small tweaks like internal linking.
Analytics
Accurately measure your SEO campaign with the correct setup of Google Analytics to track conversions and block bots.
Data Studio
Get real-time SEO reports with Google Data Studio reporting to track KPIs without having to manually collect information.
CRO
Get a head start on your business goals by improving the conversion rate of traffic already visiting your website.
MY skills
Technical Skill Levels
ON-PAGE SEO
TECHNICAL SEO
LINK BUILDING
CRO
WORDPRESS
Check out my Full Portfolio
See more of my work along with project explanations and success stories in my full portfolio.
MY experience
Work Experience
FEBURARY 2016 – PRESENT
SEO Strategist
Inflow
Implemented a blog subdomain redirect that led to a 362% increase in organic clicks and a 421% increase in organic traffic on a client ecommerce website.
Improving company thought leadership with posts including seo strategies, website audits, internal linking audits, strategies and case studies.
Serve as the lead strategist for large e-commerce websites.
Collaborate with Sr. SEO Strategists to assist with execution of SEO deliverables.
Perform keyword research and competitive analysis.
Understand and implement technical SEO audits and changes.
Execute on-page optimizations.
Assemble content briefs for optimizing new or existing content.
Implement changes in content management systems (CMS) like Shopify or WordPress.
Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO.
Devise and execute methods to track, report, analyze, and improve SEO performance.
Collaborate with developers and product teams to implement necessary features and changes.
Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
Keep up-to-date with latest SEO trends, strategies, and algorithm changes.
FEBURARY 2016 – PRESENT
INDEPENDENT CONTRACTOR
Calvin D. Carter LLC
Provide content marketing strategies to local start-ups including keyword analysis, SEO services, and the development of fast, responsive websites.
Design logos, labels, websites, e-commerce sites, and print materials.
JANUARY 2020 – JULY 2020
SEO MANAGER (Contract)
Regis University
Implemented SEO plan for new website launch including keyword research, on-page, off-site, technical performance, and backlink building.
Optimized new website architecture, URLs, and navigation for improved crawling and UX for successful launch.
Improved Google Analytics setup to better track organic and paid channels while remov ing unused parameters for cleaner data.
Built digital marketing and leads dashboard for daily tracking of progress towards weekly and monthly goals that updates automatically using Google Data Studio.
SEPTEMBER 2016 – JANUARY 2020
SEO SPECIALIST
ProspectaMarketing
Increased rankings to top 3 rankings for more than 300 websites using over 500 keywords on average.
Completed full-SEO on over 100 websites including;
Keyword Research
On-page SEO (meta title and description, keyword density, alt tags, etc.)
Technical SEO (Schema, XML sitemaps, robots.txt, image compression, etc.)
Off-site SEO (Google Search Console, Bing Webmaster Tools, NAP Consistency, Link building, etc.).
JUNE 2015 – FEBURARY 2016
GRAPHIC DESIGNER /CONTENT SPECIALIST
Urban Lending Solutions
Increased organic search visibility by launching 3 new websites with responsive design, and SEO best practices.
Created 3 social media campaigns, 12 e-blast campaigns, and nearly 100 pieces of sales collateral within the highly-regulated financial industry, including pieces related to CFPB guidelines.
Designed flyers, social media posts, trade magazine ads, email campaigns, name badges, table placements, and giveaways at 4 high-profile events attended by celebrities garnering news coverage.
FEBRUARY 2012 – OCTOBER 2014
MARKETING SPECIALIST
Washburn University
Exceeded the two year participant goal by 203%. Coordinated a national conference attended by 100 college officials representing 23 states, federal and state officials. Sat on a panel of workforce development experts. Promoted program at 60+ events including conferences, career fairs, county fairs, and the state fair.
OCTOBER 2009 – APRIL 2011
PUBLIC AFFAIRS MANAGER
Kansas Department of Transportation
Successfully implemented four promotional campaigns, using Twitter, blogs, and traditional media.
Coordinated and prepared handout materials for 14 promotional events.
Wrote 107 interesting, effective news releases and distributed to diverse media outlets.
Efficiently managed public affairs for 19 counties, the Southwest Region of Kansas, simultaneously.
JANUARY 2009 – MAY 2009
PUBLIC RELATIONS INTERN
National Teachers Hall of Fame
Improved design of the website using Dreamweaver for easier navigation and aesthetic appeal.
Created, edited, directed and recorded 2 videos for You Tube promotion.
Wrote, edited, and recorded “Official NTHF theme song” for promotional use.
Designed 8 T-shirts for sales and promotions.Designed 5 informational brochures.Contacted local and national advertising sales representatives for advertising availability.Aced Public Relations cases, campaigns, and tactics course.Reported to Director of Public Relations in weekly meetings.Created, edited, directed and recorded 2 videos for You Tube promotion.
MY EDUCATION
My Studies
JAN 2008 – AUGUST 2009
Communications: Public Relations
Emporia State University / Kansas
JAN 2007 – DEC 2007
Business Administration: Marketing
Fort Hays State University / Kansas
SEPT 2004 – JUNE 2006
Business Administration: Marketing
Garden City Community College / Kansas
Portfolio
Check out my Full Portfolio
See more of my work along with project explanations and success stories in my full portfolio.
Some of My Work
Check out my Full Portfolio
See more of my work along with project explanations and success stories in my full portfolio.